Branding, Website Design/ Development, Email Marketing
Branding, Website Design/ Development, Email Marketing
Caddy Clubhouse set out to create a comprehensive learning and community platform for aspiring caddies. Complete with professional branding, a user-friendly website, and an effective way to nurture student interest before launch.
We crafted clear, cohesive branding, developed an engaging website with an integrated course and community platform, and implemented an email waitlist with a welcome flow that effectively attracted potential students.
The new website achieved a 10% conversion rate and over 70% email open rate, providing Caddy Clubhouse with an enthusiastic, engaged student base, ready to launch their caddie training and community with confidence.
Caddy Clubhouse, founded by three professional caddies, aims to educate and open doors for newcomers in the caddying industry. Recognising the lack of resources for caddie training and career development, they set out to create the first comprehensive coaching platform of its kind.
The team envisioned more than just a training program; they wanted a professional, community-focused online space where members could connect, learn, and grow. Targeting aspiring caddies, golf enthusiasts, and experienced caddies looking to deepen their expertise, Caddy Clubhouse knew they needed strong branding and an intuitive digital presence to attract and support their diverse audience.
To launch their brand and start building a robust community, Caddy Clubhouse needed more than just a website; they required a memorable and trustworthy brand that resonated with aspiring caddies. They sought an engaging, user-friendly website, complete with an online course platform to reach students wherever they were located. Recognising the importance of a solid foundation from day one, they also wanted a means to connect with and nurture potential students well ahead of the official course launch.
To bring this ambitious project to life, the Caddy Clubhouse team turned to us at Glass House Marketing. They were eager to create an educational space that looked polished and professional while retaining a welcoming feel for newcomers. Together, we set out to establish their brand identity, create a web experience that encouraged learning and community, and implement an email strategy that would foster interest from the start.
We began with a thorough discovery session to understand Caddy Clubhouse's vision and goals. Collaborating closely with the founders, we aligned on core values and design aesthetics, forming a strong basis for their branding. Our design team then created logo concepts and developed a comprehensive brand style guide.
Next, we designed an intuitive, engaging website for easy course sign-ups and community joining. After client approval, our developers implemented smooth navigation and optimized functionality. We also added an email waitlist with a welcome flow to gather leads and build excitement pre-launch.
We delivered a cohesive brand identity and robust digital experience for Caddy Clubhouse. The new branding balanced professionalism with approachability, establishing trust and relatability. The website showcased the coaching programs with clear calls-to-action, facilitating easy navigation and sign-ups. An integrated online course and community platform created a space for learning, connection, and resource-sharing.
The email waitlist strategy proved crucial for a strong launch. Carefully crafted emails with a welcome flow introduced and engaged prospective students. This foundation allowed Caddy Clubhouse to build a solid student base and community pre-launch, setting the stage for a successful opening and ongoing industry presence.
Caddy Clubhouse's new website, branding, and email strategy yielded impressive results. A 10% conversion rate on email signups and over 70% email open rate demonstrated strong audience engagement. This success provided a solid foundation of interested students, setting the stage for sustainable growth.
Our work helped Caddy Clubhouse realise their vision, creating an enthusiastic learning community from day one. With these tools, they're positioned to expand their reach, support aspiring caddies, and reshape industry education. We're excited to continue supporting Caddy Clubhouse as they inspire and educate future generations of caddies.
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